Middle East Biscuit Market (2017-2023): Market Forecast By Category (Sweet, Savoury & Crackers and Functional/Energetic), By Distribution Channels (Hypermarkets & Supermarkets, Convenience Stores,
Specialist Retailers and Others (e-Commerce, Pharmacy, and Dollar Store)), By Packaging (Flexible, Paper& Board and Rigid), By Countries (Saudi Arabia, UAE, Qatar, Kuwait, Lebanon and Jordan) and
Middle East Biscuit Market is expected to witness stable growth during 2017-2023. Mega Events such as UAE World Expo, 2020 and Qatar FIFA World Cup, 2022 would surge the growth of biscuit market during the forecast period with arrival of large number of tourists in the region. According to 6Wresearch, Middle East Biscuit market is projected to grow at a CAGR of 3.0% in revenue terms during 2017-23. Biscuit market is anticipated to register modest growth during the forecast period owing to growth in retail sector and increasing young age
population in the region. Also, new product development in sweet and savoury & crackers segments would further surge the market in the coming years.
Modern lifestyle has changed the shopping style of people. Super/hyper markets are the key distribution channels for biscuits in countries such as Saudi Arabia, UAE and Kuwait. However, convenience stores are still
the major distribution channel in Jordan and Lebanon. Some of the key players in Middle Eastbiscuit market include Mondelez, Britannia, Ulker, United Biscuits, IFFCO, Loacker, NBCC and United Food Industries Corporation Ltd. (Deemah).