Kurlon Enterprise Limited, India’s leading mattress, sofa, furniture and furnishing products company, today announced its plans to target one million retail footprint in India for FY 2018-19. The brand stores are targeted at providing consumers an experience of the range of home comfort products. With this announcement, the company aims to give a boost to its leadership and infuse much needed excitement and growth in the category.
Kurlon’s retail outlets aim to offer consumers a lot of value. Consumers today are spoilt for choices, but the category involvement is very low. With Kurlon’s state-of-the-art technology, the endeavor is to improve the standards of interactions and serve the ever changing needs of the Indian consumer. The company also recently expanded into the home comforts segment with offerings like sofas, coffee tables, etc.
Commenting on this development, Mr. Sudhakar Pai, Chairman and Managing Director of Kurlon Enterprise Limited, said, “Retail is the new buzz word at Kurlon and experiential shopping is our aim. The retail outlets have been carefully designed to provide an experience and facilitate customer interactions to educate them about good sleep. The brand stores showcase the best quality and designs, based on our deep understanding of the consumer needs.”
The company currently has approximately 2.5 lakh sq. ft. retail spaces and has 700+ exclusive franchise outlets, 7000+ multi-brand outlets and 14 COCO(Company-Owned Company-Operated) model Home komforts stores with a pan-India presence. Kurlon outlets are visible in the high street locations of Bangalore, Delhi, Pune, Chennai, Hyderabad, Kolkata, Mumbai, Kochi, Indore, Kanpur and Lucknow.
“The mattress market is growing by around 10-12%. With reduction in the GST, increase in disposable income, awareness about quality of sleep and rapid improvement in infrastructure, the share of organized market is expected to increase at a faster rate. We believe this is the right time to activate our Retail + e-commerce – Omni channel drive,” Mr. Pai added.
Started in 1962 by Manipal Group’s Ramesh Pai, Kurlon is India’s largest selling mattresses company manufacturing 126 different configurations. The mattress market is about Rs. 8000-9000 crore, of which one-third is the organized market and Kurlon enjoys 40% market share. Kurlon has been in the mattress business for over 55 years and is one of the few companies in the industry which is growing double than the industry average.